There’s no way of getting around the fact that the internet has taken control of the hotel business. It’s neither fair nor accurate, but online reputation is largely what customers use to deem your hotel as a credible one. It’s important that you use online reputation to your advantage. The following tips can be used to improve the online reputation of your hotel.
Hire a Digital Marketing Agency
A digital marketing agency can be the turnkey solution your hotel needs to improve its online reputation. Most digital marketing agencies can provide you with a reputation management service that will do any and everything it takes to improve the online reputation of your hotel. They are experienced experts in these regards and can implement a variety of strategies to get your online reputation on the right track. They can also help your hotel’s online presence with tools such as website/mobile design and development, and search engine optimization.
Improve Guest Satisfaction
Satisfied guests are most important. If your guests aren’t satisfied, you’ll never improve your online reputation. It might seem counterintuitive, but try not to think about the online aspect of your hotel. Focus solely on serving your guests. The little things make a difference. Focus on them and you’ll see positive reviews increase, and satisfaction and star ratings quickly go up.
Bonus Tip: Remodels and updates will obviously improve your guest's experience. If you can’t afford a full remodel yet, start with small updates that will make a big impression. SOSS invisible hinges will improve the overall look and feel of your hotel without breaking the bank.
Ask Guest How You Can Improve
If you don’t ask guests how you can improve, they’ll let you know on the internet. Again, this isn’t fair, but it’s a reality. A complaint or negative review can kill your online reputation. Stay on top of things by asking your guests what you can do to improve. By doing this, you’re letting them know you care and are decreasing the chances of a negative review, as guests feel their concerns have been heard and addressed.
Start an Email Marketing Campaign
Email marketing campaigns can be a great way to improve your online reputation. They’re a way for you to reach out to the guests and tell them you want them to visit your hotel. They make guests feel special and welcome, which is always good for both online and overall reputation.
Use one or any combination of the above-mentioned tips to improve the online reputation of your hotel. Remember, you can’t control the amount of leverage the internet has on your business, but you can control how well you manage your online presence. Use it to your advantage.