SOSS Door Hardware

  • 5 Tips to Improve Your Online Reputation in the Assisted-Living Business

    Digital Reputation Management for Senior Living Facilities
    Online reputation has become incredibly important for assisted living businesses. The assisted living field is one that’s extremely competitive. In today’s world, you simply can’t stay in it without a strong online presence and reputation. We’ve outlined the following tips that can be used to increase your online presence and improve its reputation.

    Consult a Digital Marketing Agency

    Digital marketing agencies are experts in improving online presence and reputation. Arrange a consultation with one to identify what is and isn’t working with your online business model. If you’re in the unfortunate situation where you’ve developed a bad online reputation, a digital marketing agency can be the turnkey solution to change it. Reputation management is a service most digital marketing agencies will gladly provide.

    Build Relationships

    Building strong relationships is the best thing you can do for your online reputation. These relationships start in real life. Focus on your residents and their families. Make sure they’re satisfied with your facility and services. People are passionate and opinionated about the level of care their loved ones receive. If they are happy with your business, your online presence will without a doubt improve. Don't be afraid to ask the families of your satisfied residents to write positive online reviews and social media posts. Remember, these are your evangelists and you want to utilize their positive opinions of your facility.

    Use the Right Tools

    An organized, easy to use website is important. You simply can’t have an online presence or good online reputation without one. Current and future customers should be able to go online and find you with ease. They should be able to use your site to find out everything there is to know about your facility and services. They should also be able to read and leave positive client reviews and testimonials.

    Bonus Tip: Tools can also mean the fixtures that make your building better for residents. Our UltraLatch is the easiest-to-open door handle on the market.

    Encourage Clients to Post Real, Positive Online Reviews

    If you have a client that’s satisfied with your services, you can ask them to leave a positive online review. Make note that it’s important that you go about this properly. Only ask people you’re comfortable with to leave comments. Also, only ask people who have a real, genuine positive thing to say about you. False reviews and testimonials can be detrimental to your business.

    Ask Clients How You Can Improve

    In today’s online world, clients won’t tell you how you can improve. They’ll post it online. This isn’t fair, but it’s a reality. If you approach and ask your clients how you can improve, you can eliminate some of the negative online reviews you might get.

    The above mentioned five tips can help strengthen and improve the online presence and reputation of your assisted-living business. Use one or any combination as a turnkey solution to get your business on the right track. Online presence and reputation is important. Ensure your business thrives by using it to your advantage.

  • Designing an Independent Hotel that Attracts a "Name Brand" Crowd

    Independent Hotel DesignIndependent hotels are hip, quirky, and fun. Big brand name hotels are polished, organized, and trusted. Those points are necessarily argued, but is there a way for a one-stop shop to attract and win over those guests that prefer to stay at the big names in the travel industry?

    We think so, but it won’t be easy.

    Whole teams are put together for the entire process from real estate buying, marketing and design (of course). Smaller organizations are at a disadvantage from the start, but that’s ok. Here are a few crucial tips to draw a few eyeballs and hopefully some guests onto your property.

    Smile for the Camera

    A quick search on Airbnb or any other travel site and you will immediately see a difference. A boutique hotel that looks like a hot mess here and a small chain with a bad photographer there. You’ll also notice the mundane, yet professional photos of the hospitality giants.

    By purposefully designing a few key spots, you will always have the photogenic side of your new build. Not that every part of your hotel shouldn’t be beautiful, but putting in a few spaces that will look good on Expedia will help the owner raise eyebrows as well as rates.

    Don’t Skimp on the Details

    This one is obvious. You have probably been traveling to a new area and decided to go to dinner. You walk in somewhere new and see red and white dollar store table clothes and metal chairs from Costco.

    It’ll be a while before you try something different.

    The same effect can be true for your lodging design. Boutique hotels are often rebuilt roadside motels or other abandoned buildings. This repurposing is part of the charm, but don’t mistake that as an excuse to keep those old fixtures.

    Older looking furniture, lamps, and storage will need to be updated for things with a high-end feel and clean lines. Try a professional, yet warm design in the room with invisible hinges and updated fixtures.

    Wide Open Spaces

    Our last key to attracting those brand loyal travelers is to mimic the open design of the typical chain lobby. Most of the bigger luxury hotels will have a large open style to their main spaces. Guests easily find the front desk and don’t feel cramped. Small spaces can lead to confusion and a tense feeling.

    Again, many of the remodeled independents need to be opened up from the older “cozy” lobby designs. Doing so will help you draw attention and a few more patrons from the big guys.

    If you need to create a high-end look in your independent hotel, SOSS creates the best invisible hinges in the world. Be sure to check out our catalog and our dealer page to learn more.

     

  • 4 Ways To Improve Your Online Reputation in the Hotel Business

    Online Reputation will help you get more bookingsThere’s no way of getting around the fact that the internet has taken control of the hotel business. It’s neither fair nor accurate, but online reputation is largely what customers use to deem your hotel as a credible one. It’s important that you use online reputation to your advantage. The following tips can be used to improve the online reputation of your hotel.

     


    Hire a Digital Marketing Agency

    A digital marketing agency can be the turnkey solution your hotel needs to improve its online reputation. Most digital marketing agencies can provide you with a reputation management service that will do any and everything it takes to improve the online reputation of your hotel. They are experienced experts in these regards and can implement a variety of strategies to get your online reputation on the right track. They can also help your hotel’s online presence with tools such as website/mobile design and development, and search engine optimization.

    Improve Guest Satisfaction

    Satisfied guests are most important. If your guests aren’t satisfied, you’ll never improve your online reputation. It might seem counterintuitive, but try not to think about the online aspect of your hotel. Focus solely on serving your guests. The little things make a difference. Focus on them and you’ll see positive reviews increase, and satisfaction and star ratings quickly go up.

    Bonus Tip: Remodels and updates will obviously improve your guest's experience. If you can’t afford a full remodel yet, start with small updates that will make a big impression. SOSS invisible hinges will improve the overall look and feel of your hotel without breaking the bank.

    Ask Guest How You Can Improve

    If you don’t ask guests how you can improve, they’ll let you know on the internet. Again, this isn’t fair, but it’s a reality. A complaint or negative review can kill your online reputation. Stay on top of things by asking your guests what you can do to improve. By doing this, you’re letting them know you care and are decreasing the chances of a negative review, as guests feel their concerns have been heard and addressed.

    Start an Email Marketing Campaign

    Email marketing campaigns can be a great way to improve your online reputation. They’re a way for you to reach out to the guests and tell them you want them to visit your hotel. They make guests feel special and welcome, which is always good for both online and overall reputation.

    Use one or any combination of the above-mentioned tips to improve the online reputation of your hotel. Remember, you can’t control the amount of leverage the internet has on your business, but you can control how well you manage your online presence. Use it to your advantage.

    Hospitality Design Guide

  • 3 Reasons Invisible Hinges are Safer Than Butt Hinges

    Everyone wants to live in a safe home.

    Not just safe from intruders, but a dwelling that will protect family members instead of potentially harming them; especially youngsters. Homeowners around the world are becoming more aware of both quality and safety when it comes to choosing building materials for their homes. It makes sense that even seemingly small choices (like door hardware) can make a big impact in how safe and secure a house or apartment can be.

    We’ll go over just a few reasons that invisible hinges can actually make your home safer than the traditional hinges commonly seen.

    Reason One: Harder for Intruders to Break In

    Yep, robbers and thieves can bypass locked doors if they have access to the hinges. If you don’t think it’s an issue simply watch the video below of a how easy it is to remove door with a little $3.00 tool from any home improvement store. With tons of videos like this floating around the Internet what are the chances, some of those people are thieves attending the "higher education" for their profession?

    With SOSS Invisible Hinges, there are no pins to remove because the entire hinge mechanism is built into the door frame. There is no way to access them when the door is securely locked. With a great door lock on a door fixed with SOSS hinges, it is much harder for would-be intruders to enter a home.

    Reason Two: Zero Opportunity for Snags

    If you’re moving furniture, passing another family member, or just not paying attention it’s easy to get “caught up” in a traditional hinge. The thing is just hanging out waiting to grab hold of whatever it can. Have you ever had to remove a door completely off the hinges just to move a piece of furniture through it?

    It should go without saying that using our invisible hinges means no more snagged clothes or furniture. These hinges are embedded into the door and frame and aren’t lurking to harm you or your family.

    Reason Three: Incredibly Durable by Comparison

    No matter how high-end your traditional hinges are, they aren’t built in a way that can stand the test of time. Over time, doors will droop and scuff floors. They will also not swing correctly, causing potential for harm.

    SOSS Invisible hinges, on the other hand, are made to last. Many of the hinges we’ve sold are still used in buildings over 100 years old. The steel construction will keep doors hung evenly and swinging the way they were first intended for decades.

    Safety is important. When it comes to the place you and your family are living, even the small details can make a huge impact on the safety and durability of the place you live. Using invisible hinges instead of the traditional style can be one of those decisions that make a big difference—one that you won’t regret.

    Invisible-Hinge-DG

  • Choosing the Right Hinges for Your Home

    Focus on the Entrance - Not the Hinges

    When planning out a remodel or new home build, everything has to be accounted for. Not just the big things like tile and appliances, but everything needs to be thought out. One of the most glanced over decisions in many of these situations is the door hardware.

    Some homeowners just leave it up to the contractor, but picking out the hardware that will hold your doors and cabinets in place is the hidden feature that will affect the usability, design, and maintenance of the home for years to come.

    So, which hinges should you choose? It all depends on what you want, but there are a few key areas to consider.

    Area One: Design

    The look and feel of a home is important for comfort and sale-ability. If things come together, it can help a family come together, or buyers to make an offer. It may seem like hinges have very little to do with the way a home looks, and that is both right and wrong.

    You see, most designs don’t account for door hardware. When you are putting the grand vision of how a room should look, the things that hold up doors and cabinets aren’t usually a part of that master plan. Sure, sometimes door hardware can add to the aesthetic—but it’s not too common.

    So, if grandiose hinges are a part of the feel, they should definitely look the way you want them. However, if you aren’t going for a particular look; why would you want the hinges displayed?

    Invisible hinges can perform the same function, but without being seen. It creates clean lines and allows you to appreciate the cabinet, door and entryways without distracting you by seeing butt hings with the pins sticking out.

    Area Two: Safety

    Keeping family members safe in the home is very important. Before you think that hinges don’t play a big part of that, we’d like an opportunity to change your mind. Two key safety factors can be influenced by the type of hinge you use.

    1. Intruders: Hinges are a vulnerable point on some doors that can be used to gain entry into a dwelling. With typical butt hinges an intruder merely needs a hammer and screw driver to remove the pin and take the door off. Choosing durable (especially invisible hinges) placed properly can reduce the number of ways to break into your home by removing the pins intruders can easily access.
    2. Injury: Hinges snagging clothes and skin is an inconvenience at best. Fingers and open skin can easily be harmed by protruding and sharp hinges. Using smooth or invisible hinges will help thwart this hassle.

    Area Three: Quality

    If you are going to pick the hardware to use in your home, it may as well be high-quality. Budgets are always tight on these projects, but the area to spend is on things that keep your home together.

    Hinges hold up doors and cabinets. Bad ones can cause more damage to floors, squeak to your annoyance, and need to be replaced soon after the remodel/build is done.

    Choosing a high-quality hinge can make all the difference years down the road.

    SOSS Hinges can help with every item on this list. Our hardware stays out of the way making it better to design with, keep families safe, and all of our products will last for decades. We hope that you choose our products to help you make your next remodel or build last a lifetime.

    Invisible-Hinge-DG

  • 6 Must See Places with Secret Rooms

    If you don't have one of these in your house...

    bank vault door. bank interior. business concept.

    Then you need a secret room that can hide your most valuable possessions.

    Everyone can agree that there is an undeniable appeal to secret rooms. More often than not they were prominently featured in our favorite novels or movies. Recently there has been a resurgence of interest in secret rooms. Designers and DIY’ers both have joined the trend. No longer are secret rooms just in stories or just for the ultra wealthy.

    Here we have listed 6 must see places with secret rooms. The best part of this list? Several properties are hotels or are available to rent. So, prepare to look and let your imagination run wild.

    In the U.S.

    The Seelbach Hotel

    The Seelbach Hotel located in Louisville, Ky offers its guests plenty of posh luxury. Built in 1903 this hotel has seen its fair share of the rich and famous and has a beautifully rich history.  Part of that history involves the roaring 20’s, prohibition, and Al Capone. If you happen to visit this landmark be sure to dine in The Oakroom. There Capone would dine, play cards, and if needed slip through two hidden doors into a secret passageway.

    Steelhead Partner’s

    If you are looking for some financial advice you can visit Steelhead Partners. Located in Bellevue, Washington this investment firm has a very unique feature in their office. Behind a very large and studious bookcase lies a secret room. Not just any old boring room either. Swing open the hidden door built into the bookcase and you’ll reveal a working Pub. The pub, complete with comfy booths and warm wood finishes, is sure to be the envy of any office.

    The Study @ The Modern Hotel

    The Modern Hotel located in Waikiki is one of the top hotels in Hawaii. While there check out The Study, voted one of the top bars in Waikiki. This bar is located in the lobby of The Modern Hotel, but guests arriving during the day may pass right by it. This is because The Study is hidden behind a series of bookshelves until 6 pm when the bookshelves rotate to reveal this hidden nighttime hot spot.

    Lake Wenatchee House

    The Lake Wenatchee House is one of the only places on our list that isn’t open to the public. Built by Deforest Architects, it is a private residence that proves secret rooms definitely have a place in modern design. A walk through of the house will reveal a love for clean lines and modern furnishings. However, not all is what it seams. Seamlessly integrated into it’s design is a hidden room. A gentle push on a built in bookcase will reveal a large, comfy media room. A perfect place to hide yourself away on a snowy day.

    Across The Pond

    The last two properties on our list can be found across the pond. These two locations will definitely fulfill your secret room needs. Not only are they beautiful and historic, but they are for real castles.

    Hazelwood Castle

    Hazelwood Castle is located in Yorkshire, England was originally build in the 1200’s. That’s a lot of history, and like one would expect of such a stately dwelling, it features a secret room. Take a stroll to the library to find a secret door disguised as a bookcase. Swing open this door to find a hidden passage that will lead you through the castle. The castle has been fully converted to a distinctive hotel that will allow you to live out all those novels you read as a child.

    Irish Castle

    This castle is truly unique. The owner purchased and began renovating this property which was originally build in the 1400’s. Located in Galway, Ireland you can find this property on AirBnB. If you’re lucky enough to rent this beauty for a night or two you’ll be delighted to find a hidden bathtub! That’s right, located in the downstairs portion of the castle you’ll find a ‘trapdoor’ within the floor of the bathroom. Lift up this door to find a fully modern tub sunk beneath the floor. This is sure to make for an unforgettable experience you’ll never forget.

    Want More?

    Our list of must see places has shown you hidden rooms in homes, hotels and offices. We’ve looked at moving bookshelves, trapdoors, and hidden passageways. If this list has got your creative juices flowing, then you’re in luck.

    Creating your own hidden room is easier that it seems.

    Here at SOSS we have created the invisible hinge. These hinges are designed to be completely invisible, yet incredibly strong. Designers and architects have been using our hinges for years to create modern designs and timeless appeal.

    Contact a supplier today to see how you can get started on your own secret space!

    Invisible-Hinge-DG

  • Designing Hot Hotel Spaces in Any Climate

    People need a place to stay at all times of the year, but that doesn’t mean your hotel will have the features that pull guests in to stay year-round.

    Summer, Fall, Winter, and Spring each have their time in the spotlight. However, some lodgings aren’t put together to shine during off seasons of the year. Designing with all four seasons in mind will vary wildly based on your location and climate. If you are lucky enough to be building in a temperate zone, like San Diego, this post may not be for you.

    For everyone else, here are a few tips to get you started.

    Plenty of Things to Do (Inside)

    If there is a particularly long winter or rainy season in your neck of the woods, you’ll have to accommodate your guests with some entertainment. Try making the typical hotel spaces more appealing like:

    Increasing the size of restaurants to house more people when going out is troublesome.

    Making the pool large and indoors to keep people happily swimming.

    Adding an ample gym space to help those with cabin fever burn it off.

    Bonus: If you are in a vacation spot don’t use it as an excuse to skimp out. Put in a large game room to keep families happy during poor weather conditions.

    Plenty of Things to Do (Outside)

    Even if there is a terrible winter and an extremely rainy spring, there will still be times that the sun shines and guests want to be outside. Take full advantage by adding a few things to your property:

    A lengthy walking path. If you can’t afford the space, make it shorter with some well-groomed garden elements and seating.

    Extra space to change into pool clothes would be considerate and noticed.

    Have a helpful kiosk with information about the surrounding area to encourage guests to get out and enjoy the area.

    Make It Last

    Even if your hotel has an answer for every season out of the year, it will still wear down. The elements, guests beating on everything, and time makes it necessary for your design to be constructed with the best material possible.

    Choosing hearty plants that can survive a cold winter, picking carpet that can stand the force of a thousand children running down the hall, and building your structure with the best quality hardware are all examples of the hotel that will stand up to the seasons and time.

    SOSS makes some of the best door hardware in the industry. If you would like the clean lines that invisible hinges make on your next build or update, click here to find a dealer near you or right online.

    Hospitality Design Guide

  • Are Boutique Hotels Losing Their Luster?

    Around the 1980’s the term “boutique hotel” started floating around the hospitality world. Over the past several decades this sector of the industry has burst into the mainstream and has become somewhat of a common term.

    Now, even the largest chains are trying to create their own boutique feel (or entirely new brands) to take a piece of the billions being spent for a more intimate lodging experience. This type of hotel is so popular; it leads many to wonder if it has the staying power to continue rising while others claim that it will change the future of travel.

    So, who’s right? Are boutiques in danger of losing their appeal or will they keep on chugging into the future of travel?

    Let’s take a closer look (and see how it can help you).

    The Answer Is Yes (and Yes)

    To be honest, there are truths in both opinions. Definite dangers are knocking on the door of the boutique sector. However, those same dangers are the very thing that are changing the face of all lodgings (big and small).

    The (Potential) Bad

    In a recent conference dedicated to boutique hotels, many agreed that this type of hotel is defined by being unique and intimate. The threat that is knocking on the door of these hip places to stay is big business. Larger chains hope to acquire brands (or start their own) that are geared toward boutique guests.

    Many feel that if your “one of a kind” room is the same in every major city, it takes away the allure of these types of lodgings.

    The (Potential) Good

    Some may be calling the end of the boutique era, but others see a silver lining to big business taking a few notes from what’s popular.

    With so many travelers wanting a more intimate and design friendly experience, chains are beginning to put more effort into each of their new designs (and the older ones). Stagnant, cookie cutter rooms and standard guest areas may be a thing of the past.

    And the industry seemingly owes it to the boutique revolution. Architect, hospitality experts, and designers tend to agree that enthusiasm for the movement isn’t going anywhere soon and even seem to agree that it is good for guests all around.

    One thing is certain, great design is crucial to winning over the young savvy guests of today. SOSS has been making invisible hinges for hotels around the world for nearly 100 years. Your next boutique hotel or large chain update can benefit from our solid designs. To get genuine SOSS Invisible Hinges for your next project see one of our dealers or sales reps.

    Hospitality Design Guide

  • 5 Ways to Make Your Hotel Stand Out

    Make Your Hotel Standout with SOSS!Having the advantage over your competition is something that has been sought after since the dawn of time. Whether it’s war or business, your livelihood depends on being able to best others who are after the same prize.

    While your prize is obviously more guests, your enemy may not be who you think. In reality, the one holding you up is most likely your hotel. You’re not going to sabotage another lodging, or meet them on an open field of battle.

    You have to go to war with yourself and your own location to figure out how you can stand out on a listing and in the eyes of all who choose to stay at your hotel.

    How? That’s a good question and we hope to help. Here are our 5 suggestions.

    1. Communication

    We’re not talking about making sure your staff says, “have a nice stay”. You need to communicate verbally and visually with your guests to show them you care. Here are a few ways to do it:

    - Weather forecasts during wake up and other calls

    - Call before they arrive to let them know you are ready for them

    - Welcome returning guests to let them know you appreciate repeat business

    - Create more signs to leave little notes letting guests know bedding was changed and other    areas were cleaned.

    1. Professionalism

    Since we’re on the topic of communication and signage, everything you do should say the same thing. Colors, patterns, dress code, among other things should all have common branding. One handwritten or poorly spelled sign can turn off every guest that sees it.

    Making sure your brand looks the same to everyone staying will keep you from looking like a poorly run franchise.

    1. Reviews

    Picking up the phone and asking guests how their stay went can be the best marketing money can buy. With reviews on travel sites becoming more and more important, you could offer a discounted stay in return for an honest review.

    Bonus: If you right the wrongs for unsatisfied customers without being confronted, your best reviews may come from those who didn’t like your hotel at first.

    1. Be Social

    If you’re not utilizing social media, you’re missing out (big time). You are in the hospitality industry, perhaps even in a vacation hot spot. Large chains are utilizing digital marketing to fill their empty rooms. The neatest part about using this platform is its cost effectiveness.

    Your ad spend doesn’t have to be very much to see a great return. In fact, you can publish content that gets passed around for free exposure.

    1. Update Your Style

    The popularity of boutique hotels is growing. And the travel industry is being taken over by a younger and more design savvy crowd. All this means that you may need to add a few updates to your rooms. Clean lines and tech friendly spaces are among the most sought after features of a millennial crowd.

    SOSS hardware is used in some of the finest hotels and buildings all over the world. Clean lines are incredibly easy to achieve with our invisible hinges and will last a lifetime. We’d love to show you our designs and help you find a dealer today.

    Hospitality Design Guide

  • 4 Trends and Predictions About the Future of Senior Living

    21144462_sAging seniors are an incredibly large segment of the population. Their needs are difficult to design for without proper research and keeping up with the industry. Staying up to date is important as more information and study comes available and gives insight into the future of this aging community.

    There are so many factors to consider, we thought it best to create an “update” on what many experts feel are happening now and will continue to occur in the future.

    1. Healthcare Integration

    As long as 10,000 people keep retiring everyday (supposed to happen for another 10 years or so), there will also be an increasing need for healthcare. With changes to the healthcare industry, more and more medical treatments are likely to happen in retirement communities, senior living apartment complexes, and nursing homes.

    Medical facilities on the property of many elderly communities will have to expand or be added to in order to handle the needs of a growing number of aging residents.

    1. Economical and Environmental

    With so many retiring with little or no savings, the need for lower cost/lower expense living will be crucial to handle to needs of our society. Not only that, many lawmakers are considering the environmental impact of so many communities that cater to older individuals.

    Most likely, this focus will result in the need for higher efficiency designs and a smaller carbon footprint. While many Baby Boomers don’t heavily consider the environment as much as others, they will enjoy the benefits of an Eco-friendly facility.

    1. Group Living

    Independence is an important part to many who are older. However, that doesn’t mean they want to be left alone. A growing number of seniors are opting to share living arrangements with others of a similar age, or even with family members.

    The trend seems to be going backwards to a time where larger families lived together to offset costs and take care of the aging family members. Due to financial hardships and a lack of quality communities, this option is growing at a rapid rate.

    1. Better Technology

    Technology seems to be hitting a fever pitch. It’s no different in the realm of the elderly and disabled. There have been some incredible advancements that are truly making it easier for the elderly to live longer and more comfortable lives. As long as the industry stays “booming”, there will be no shortage of new gadgets and hardware that will revolutionize the problems of growing old.

    SOSS has worked hard to develop one of these pieces of technology. It’s called the UltraLatch and can help many with disabilities open and close doors without twisting or even using their wrists. Here’s a great place to find out more about it.

    If you would like to learn more about senior living design trends be sure to download our special report on senior living trends. It is free. Simply click the icon below to download.

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