Are Boutique Hotels Losing Their Luster?

Around the 1980’s the term “boutique hotel” started floating around the hospitality world. Over the past several decades this sector of the industry has burst into the mainstream and has become somewhat of a common term.

Now, even the largest chains are trying to create their own boutique feel (or entirely new brands) to take a piece of the billions being spent for a more intimate lodging experience. This type of hotel is so popular; it leads many to wonder if it has the staying power to continue rising while others claim that it will change the future of travel.

So, who’s right? Are boutiques in danger of losing their appeal or will they keep on chugging into the future of travel?

Let’s take a closer look (and see how it can help you).

The Answer Is Yes (and Yes)

To be honest, there are truths in both opinions. Definite dangers are knocking on the door of the boutique sector. However, those same dangers are the very thing that are changing the face of all lodgings (big and small).

The (Potential) Bad

In a recent conference dedicated to boutique hotels, many agreed that this type of hotel is defined by being unique and intimate. The threat that is knocking on the door of these hip places to stay is big business. Larger chains hope to acquire brands (or start their own) that are geared toward boutique guests.

Many feel that if your “one of a kind” room is the same in every major city, it takes away the allure of these types of lodgings.

The (Potential) Good

Some may be calling the end of the boutique era, but others see a silver lining to big business taking a few notes from what’s popular.

With so many travelers wanting a more intimate and design friendly experience, chains are beginning to put more effort into each of their new designs (and the older ones). Stagnant, cookie cutter rooms and standard guest areas may be a thing of the past.

And the industry seemingly owes it to the boutique revolution. Architect, hospitality experts, and designers tend to agree that enthusiasm for the movement isn’t going anywhere soon and even seem to agree that it is good for guests all around.

One thing is certain, great design is crucial to winning over the young savvy guests of today. SOSS has been making invisible hinges for hotels around the world for nearly 100 years. Your next boutique hotel or large chain update can benefit from our solid designs. To get genuine SOSS Invisible Hinges for your next project see one of our dealers or sales reps.

Hospitality Design Guide